SEO fundamentals controlled by eBay Link buildingĪccording to a recent Semrush study we conducted, eBay’s backlinks continue to climb - now at a staggering 10 billion.Īs a general rule, a website’s Google search rankings are directly affected by the links that point to it. We will begin our examination with those aspects sellers largely cannot influence. In order to understand how the process of optimizing for eBay’s search engine, Cassini, differs from optimizing for Google, we will need to take a deep dive into the characteristics of eBay search engine optimization itself. Although entity extraction and structured data-driven listing schema are now fully-integrated components of eBay search, basic on-page keywords and even meta tag optimization also continue to be essential elements of SEO on eBay. Several of the techniques essential to effective eBay SEO would be considered outdated by the general search community.Īlthough entity extraction and structured data-driven listing schema are now fully-integrated components of eBay search, basic on-page keywords and even meta tag optimization also continue to be essential elements of SEO on eBay. Google SEO, we will take an opportunity to analyze several key features of classic search engine optimization and contrast them to the practice of SEO on eBay.
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